Every day you see advertisements and announcements about new “green” cars. Electric models abound in the auto industry. Hybrids are in every manufacturer’s product line. Electric cars are popping up from all corners of the world. On the surface it looks like the car industry is on board with environmental responsibility and lessening dependence on fossil fuels. But is that really what’s going on here? What if this is a false victory for the green movement? What if this is simply the result of the manufacturers’ angle on exploiting the “green” movement for its own ends? When you look at the everyday small car and how many opt for going with a different type that the eco-friendly green car you start to think, why is that?
The “green” movement is being used as a marketing ploy. Let’s look at the evidence.
Today’s hybrids claim to be the smarter, greener, more sustainable option to traditional gasoline-fueled cars, and to an extent they are, but not much. The problem is that they are more expensive than the traditional model of the same car line, and they are much more scarce. It seems manufacturers could be producing more of these hybrid models to better meet the environmentally-conscious consumer demand, which follows that when the supply is closer to the demand the price will go down accordingly.
This is not what is currently going on here. The manufacturers seem to be creating planned shortages so they can charge a premium, often $5,000-$7,000 more, for the hybrid models. In turn, the majority of consumers who are looking for affordability are resigned to buying the traditional gasoline-fueled model, because the 5-10 MPG savings doesn’t justify the higher price of the hybrid.
The average consumer is not willing to pay that premium for the hybrid, simply for the “feel-good” factor. It doesn’t make sound financial sense. It’s much more likely that the traditional car will fulfill the buyers needs, and perhaps that’s the goal of the manufacturer anyway. Your regular family will always opt for the cheaper SUV, a car that has all the modern equipment, with the millage to go with it over the more expensive hybrid options, cars that are built not to sell?
A trend that surely benefits the oil industry.
Electric cars are truly a greener alternative to traditional-fueled cars. Unfortunately, they have their own built-in problems. Most relevant is that they are impractical for most consumers. How many people can actually get away with having a car that can only travel 80-150 miles on a charge. A long trip is out of the question. Charging facilities are few and far between. It’s as if car manufacturers don’t really want you to buy an electric car.
They provide it, sure, so they can say they are doing their part to preserve the environment and promote “green” alternatives. But the evidence seems spotty, at best.
As with hybrids, price is also a prohibitive factor in the mass adoption of electric cars for the average consumer. If a buyer can purchase a traditional fuel car at a price point $15,000 less than the electric model, when fuel savings may only be 10-15 MPG gallon, the only option that makes sense from a purely financial standpoint is to buy a traditional car. The only buyers for electric cars end up being wealthier buyers who are either buying for socially responsible reasons, or simply for the novelty.
It makes one wonder if car manufacturers are actively trying to prevent acceptance and mass adoption of electric cars?
The car industry has gone green without actually going green. The concept of hybrids and electric cars and other green cars are just marketing tricks. They work, but not to promote the electric and hybrid vehicles, but to reinforce the continued demand for traditional cars.
The truth is that we being controlled by the same big players as before but they have now gone green and joined the revolution instead of fighting it by providing false options, very smart.